https://www.jaebirdee.com/home-jae-jin daily 1.0 2026-03-14 https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/c68f79d2-e128-4d2a-a067-9841f47bd1bb/Pattern.png https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/d38eadfb-865f-4944-845f-5d20a4bef67d/name.png https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/93a02a01-7021-4bbd-b703-7c68a9c766e8/180+cover.png https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/8486dd93-552e-4bae-b69f-732801204011/thumbnail.png https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/0686e080-dc0b-4500-88e8-8d8117f6a1a0/Free+Flyer+03.jpg https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/4846731b-fbbd-4694-bace-e2baf2ee13ab/3+Postcard+Mockups.jpg https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/66ddd6e2-baf8-4f94-b676-d122caf82b42/Artboard+1.png 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presented in class before fabrication https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/f9475d0a-3755-4031-9139-89c6dbf6e3dd/Border1.png https://www.jaebirdee.com/180-church-and-fellowship daily 0.75 2026-01-16 https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/092c380c-92eb-45db-9af7-77d03ae75a20/Shirt_Carousel_Ad.jpg 180 Church & Fellowship https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/65df0e81-2f98-404e-93c6-53a8d76614bd/FREE-A4-Studio-Mockup-Pack_01_By-MockuArtboard-1_1.png 180 Church & Fellowship https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/e8a95a23-d4c2-4caf-b864-458bcb7ea82a/FREE-A4-Studio-Mockup-Pack_01_By-MockuArtboard-1_4.png 180 Church & Fellowship https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/a04b5b16-3c4c-473b-8425-680a23643388/Spot_Carousel_Ad.jpg 180 Church & Fellowship 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https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/9d35c866-3b6e-42e0-a466-258028588ce7/Sequence+01_6.gif https://www.jaebirdee.com/vertigo-t-shirt daily 0.75 2026-01-17 https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/b3666d89-b74f-43b4-9754-d3797bb248ca/Screenshot+2025-11-15+at+4.12.03%E2%80%AFPM.png Vertigo From the start, I knew I wanted a split, half-and-half composition. Since EDEN often incorporates sports themes into his merch, I drew inspiration from the vertical design language of a soccer jersey. https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/9b7c2f2a-352f-47ae-866b-29ae8529d9eb/Artboard+1.png Vertigo https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/dda63712-d10c-4ecf-a968-416e5cc1d9a7/depositphotos_578021766-stock-photo-water-surface-texture-soft-sunset.jpeg Vertigo I explored a swirling type treatment for the “vertigo” theme, but it lost readability when scaled down. https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/f8048c89-37e7-4385-a942-57fcaf14d596/Artboard+1-1.png Vertigo https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/57dbee56-1ae3-4a69-b438-04d705eee94a/Screenshot+2025-11-15+at+4.08.01%E2%80%AFPM.png Vertigo I experimented with swirling the tour dates along the sleeve, but the layout ended up feeling overly type-heavy and visually disorienting; minimal in theory, but still too busy in practice. https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/7815170d-bafb-41cd-8322-52c4c8bcbd30/Image_11-15-24_at_2.56%E2%80%AFPM.jpg Vertigo After re-listening to the album, I got the idea to incorporate glitch effects and halftone texture to reflect the stuttery, electronic production style. Once I added them, the direction finally clicked and everything came together. https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/f9475d0a-3755-4031-9139-89c6dbf6e3dd/Border1.png https://www.jaebirdee.com/gkids-films daily 0.75 2026-01-25 https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/4c8b7e43-ce77-412e-9a28-b32faf67a746/BOYBE_TT-13.png GKIDS Films Though this initial typeface leaned too far into high-fantasy for the more action-driven film, the layout used here would inform the final title treatment. Its structure placed the right emphases for readabilty, and the staggered lines created a more dynamic flow than a straightforward layout. https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/65180b62-f22c-4738-9195-60f3a17cc585/iphone16pro-1.png GKIDS Films Final Instagram feed https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/9354f568-ffd7-4ca2-886a-42d21c35273c/Post+5.png GKIDS Films Teaser graphic concept https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/17060692-7f1c-4b03-bcb4-fa649546996f/Frame+7+2.png GKIDS Films https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/1769289599882-0SBX09RDZ7DUB5KXRLDI/Artboard%2B1.png GKIDS Films Official Steelbook & Blu-ray renders https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/33c1675e-9c74-4cd6-ac5f-28bd814eadce/thumbnail.png GKIDS Films The Boy And The Beast https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/107b72e1-85f8-4e50-815a-67e1a5344a2b/MacBook+Air+-+1.png GKIDS Films First official e-blast with my new design, January 16, 2026 https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/d6356310-02bb-4217-96e8-c6ba30ea61d3/Idea+1.png GKIDS Films After researching film industry newsletters, my first step was to create multiple layout options and gather feedback. This early version had a challenge: all film sections shared the same color, making it hard to differentiate them. Additionally, the headers were not flexible enough to handle multiple dates or larger title treatments. https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/289be358-c74b-42a6-9f4d-1d0ab0a011a0/GKIDS+Edit+Test-01.jpg GKIDS Films https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/bdb089f3-e4e1-419d-9045-3717cb585e16/iphone16pro.png GKIDS Films https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/f9bb0d2b-c5f8-441a-99c2-c1c01c494cbb/BOYBE_TT-15.png GKIDS Films In earlier drafts, I experimented with incorporating scratches made by the beast, but the marks looked unintentional and became visually noisy at smaller sizes. I also tested letterforms with varied heights to capture a more playful energy, but the result skewed too juvenile for the tone of the story. https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/88a90fc1-9f12-405d-8baa-31181c4f99d1/iphone16pro.png GKIDS Films Final announcement graphic https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/a923365f-7bc6-4c17-ba84-6d1afbcc52b7/Post+1.png GKIDS Films Announcement graphic concept https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/d263501d-f4cc-4658-929e-ef3ed9cc78ef/Frame+8+1.png GKIDS Films https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/44452ce4-54da-41fc-95ad-23681d0589b5/PHONE.png GKIDS Films https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/dc90e4a4-7911-4cf7-9ff6-99c70e4b5684/MacBook+Air+-+1.png GKIDS Films GKIDS Newsletter https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/9aee0da3-c3de-4754-a482-4333b6bb35ec/idea+2.png GKIDS Films Another early concept became the basis for the final direction. Each film section was assigned its own color, improving clarity, and the rounded-corner widget design was well-received by marketing, especially for mobile. The next challenge was how to display date labels: sometimes, a film could have multiple dates. Date labels also needed to stand out without obscuring the title treatment for legal reasons and still fit harmoniously within the design. https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/7e9558d9-3bd1-40e7-b305-789bfd5c44af/GKIDS+Edit+Test-02.jpg GKIDS Films https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/a6d0c33e-de58-4b14-8b47-863263fcbe5d/MacBook+Pro+14Inc.png GKIDS Films Official landing page https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/ed5518c8-bb99-43a1-818a-deaa61ffde3d/iphone16pro-2.png GKIDS Films https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/8ad534a6-1911-4241-97da-a9280ed87702/BOYBE_TT-14.png GKIDS Films After deciding to add tufts on some letterforms, many experiments were done to illicit both characters as best as possible. Some challenges included varying each tuft in an obvious but non-distracting way, and to avoid drifting into shapes that suggested something unrelated, such as birds or flames. https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/e66a3e1a-d7d9-46fc-9a86-b51b91587598/iphone16pro-3.png GKIDS Films Final featured film graphic https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/c20453bb-d969-4db8-8ccc-4a79e6f9ae03/Post+4.png GKIDS Films Featured film graphic concept https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/7a85beab-f9bb-4712-9e0d-c509957e6857/Frame+2+1.png GKIDS Films https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/d3e6ca3c-e5e9-4d52-b1a2-d362e6a6e20a/IMG_5923.PNG GKIDS Films Animation is Film https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/2d77a9c9-6996-4218-8f54-466255de074c/iphone16pro.png GKIDS Films https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/edf81401-1a91-408f-9aba-d4a1aef1e769/Idea+4.png GKIDS Films I then focused on refining home video release widgets. Product shots came in all different render styles, and titles could have multiple release dates across different SKUs. 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Each film section is clearly defined with its own larger colored box, and smaller white-outlined boxes within each section allow for additional flexibility. This creates an adaptable template ready for the official newsletter launch. https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/14aadba8-7dc7-4f28-a16a-d55639703559/iphone16pro-3.png GKIDS Films https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/4258c3e1-399f-4aed-a401-08b9d1680721/Frame+4+1.png GKIDS Films https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/d1c73c71-5655-4e42-b788-b4f8c54e6199/GKIDS+Edit+Test-02.jpg GKIDS Films GKIDS Edit Test https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/7f5fe25f-bfc4-48de-978d-802b4040506d/Frame+7+1.png GKIDS Films https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/ade021e7-9546-4620-b6bf-56c24ffcfa37/GWLTT_HMVAnnouncementSquare.jpg GKIDS Films Promotional Materials https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/116260e3-c3ad-4efc-9e88-122aa73a28a5/Frame+6+1.png GKIDS Films 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This created a layered look that ultimately evolved into a scrapbook layout. https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/92cf780d-d6c7-4493-a349-3c4945cf48f3/50BAA497-A583-402E-9AE5-FFA4A54C5DEB+2+copy+%281%29.png Turning Page Album Cover After sending the pitch deck, the artists responded most positively to the scrapbook concept and suggested more papery elements. I began experimenting with different compositions and color stories. https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/49487f5c-05b5-4952-a8f5-56cd0d6a84d5/50BAA497-A583-402E-9AE5-FFA4A54C5DEB+2+%281%29.png Turning Page Album Cover This was another concept incorporating stickers and crumpled paper, where I experimented with a Y2K aesthetic. However, at this stage, the concept began to feel a bit too literal and on-the-nose. https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/fbabec33-601b-4771-aa3d-7aa647a17417/Untitled_Artwork+2.png Turning Page Album Cover I then explored paper cutouts, beginning with sketches of colorful, abstract shapes rather than literal imagery. The pink shape represents a path, symbolizing wandering and serving as the central anchor around which the rest of the composition developed. https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/f9475d0a-3755-4031-9139-89c6dbf6e3dd/Border1.png https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/4228f1bc-de14-4057-a2c8-9a0308423670/iphone16pro-1.png https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/f0fd1449-a458-4fb2-89bf-dfe864a9f1bf/iphone16pro.png https://images.squarespace-cdn.com/content/v1/67bf7e7c7b485d31cbb6e2d6/a1c9a555-f553-4fe4-8e55-cfaf0b20969e/Vinyl+Record+PSD+MockUp.jpg