GINGERLY

    • ROLE: School Project

    • DATES: January 2023 – May 2023

    • TOOLS: Adobe Illustrator, Adobe InDesign, Adobe Photoshop

  • I developed a 32-page branding deck in an NYU branding class for a fictional company specializing in personalized Chinese Traditional Medicine (TCM) packages. I designed the visual identity, including logos, typography, color palette, and product mockups.

    As part of the Gingerly project, I developed a sub-brand, GingerlyTea: a modern, urban tea shop rooted in TCM philosophy.

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